444 Pages of Cal Look Pleasure
Dune Buggies & Hot VWs Magazine Special Edition Book: The California Look – 50 Years
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When the February 1975 issue of Dune Buggies & Hot VWs hit newsstands, it wasn’t seen as groundbreaking or trendsetting. At the time, off-road racing and Baja Bugs ruled the scene, and the magazine focused heavily on technical how-tos, drag racing coverage, and kit car builds. The issue was printed on plain paper and entirely in black and white—except for the cover.
It was in that very issue that the term “California Look” made its debut. There was no guarantee this new customizing style would catch on. Inspired by the performance-focused modifications of VW drag racers preparing for the quarter-mile, the look emphasized a clean, stripped-down aesthetic with subtle performance upgrades. What began as a niche trend in Southern California soon evolved into a global movement—one that continues to thrive five decades later.
Today, it’s remarkable how many Cal Look enthusiasts still draw inspiration from that original 1975 article when building their cars.
In this special edition California Look book, we showcase 45 exceptional Cal Look cars, celebrate the vibrant global scene, and present 13 stories capturing iconic moments from the early days to today. We hope you enjoy this California Look 50th Anniversary special edition—part of the 58th year of Dune Buggies & Hot VWs magazine.
24 comments
I would like a 50yrs book when 2nd printed available.
I’d like to order a copy. Assume there will be a second printing?
Hello when the Cal Look book is made available again I would like to purchase one. Thank you for your time and consideration. Bill